There's been so much talk recently in the media about buying grass fed beef, the message can be confusing! What are we buying? Is it better for us? What does that mean for the animal?
With Cheerbrook's roots firmly in Andrew's original Angus Aberdeen herd, we thought we'd explain, clear & simple, what grass fed beef really means.
First a little geography...
Grass fed beef is far more of an issue in the USA, where cattle are reared more intensively & can be fed on grains & manufactured feed year round. Finding beef that has been reared on natural pastures is much harder in America, hence the need for clear 'grass fed' labeling.
On the farm...
Here in the UK there is much less of an issue surrounding grass fed beef. With more traditional farming methods & smaller scale farms, most beef cattle in the UK will be grass fed for some proportion of the year - most likely during the summer months when herds go out to graze on pasture - with top ups of silage (dried grass) during the winter months.
Here at Cheebrook our Angus beef is reared by the Bourne family, in the most natural way possible. At the foot of Bickerton hill, Rob's herd go out to graze on natural vegetation, herbs & grasses in the warmer months & are fed a mixture of silage & grain over the colder, winter months.
In our butchery...
We butcher all of our beef right here, dry ageing for around 25 days, cutting & preparing by hand.
As well as filling our butchery with beautiful beef, our butchers prepare meat for our ready to cook range, deli pies & cafe dishes.
On your plate...
Down to the important part - the taste! Grass fed beef has a fuller flavour, imparted by the natural minerals from its grazing, with marbling from muscle development adding succulence & a tender, melt in the mouth texture.
The verdict...
Here in the UK most beef is partly grass fed, making for full flavoured meat. At Cheerbrook we're proud to offer local Angus beef, reared with care, skillfully butchered & beautifully flavoured.
Taste it for your self with a simply seared steak, fresh from the griddle!